Cello Electronics (UK) Ltd

British TV manufacturer Cello launches its first QLED TV

Cello combines superior QLED viewing with market-leading Android 7 Smart TV features at an unrivalled price

British TV manufacturer Cello has launched its first QLED TV with Smart TV features and Cello Play, creating the highest quality Smart TV viewing experience available today. With the 55” model retailing from just £799, this first model in a new QLED range from Cello is a real price breakthrough.

Manufactured in the North East of England, the Cello QLED TV is encased with stainless steel for a truly premium feel, ensuring build quality is not compromised in pursuit of Cello’s most immersive viewing experience yet. Cello’s QLED screen truly brings 4K HDR content to life, delivering a vivid look with greater colour depth and enhanced brightness, while minimising power consumption.

The new Smart TV features available on the Cello QLED run smart apps, including capabilities such as 4K casting, multiple video app account access and live TV pause support from USB. The QLED enablesinstant access to the wide range of Android apps and functionality in the App Store, such as SkyGo, VirginGo and BT sports, showcasing how the power of smart apps augment the viewing experience.

In addition, Cello’s own Smart TV platform, Cello Play, allows seamless access to the Internet Movie Database (IMDb), plus integration between TV channels and other video player apps, such asYouTube, iPlayer, ITV Hub, All 4, My5, and UKTVPlay. This intelligently provides programme information to viewers, allowing them to move up to seven days back and forwards through the EPG.

Other features of the Cello QLED include:

  • 4K Ultra HDR10 QLED TV
  • Android 7.0 Smart TV with built-in Wi-Fi
  • Available in 55” with a central stand
  • Cello Play (a smarter way to watch catch up TV)
  • DVB-T2 tuner ready for 4K transmission
  • T2 HD channels
  • 10Bit 3840 x 2160 native screen resolution
  • 2 x USB 2.0
  • 4x HDMI 2.0b inputs
  • MicroSD card tested up to 1TB of storage
  • Wall mountable (400mm x 400mm)

“Our new QLED TV range rivals the quality of other high street brands, but at a fraction of the price, continuing our mission to provide superior, affordable viewing to the British public.  The addition of Android 7 and Cello Play also provides seamless access to the very best functionality available to enhance the viewing experience. Our new smart TV offering is so good that we’re rolling it out across all Cello 4K and Full HD models to the benefit of a greater number of our customers,” commented Brian Palmer, CEO of Cello.

Priced affordably from £799 the new Cello QLED TVs are available from a range of retailers including Amazon, Freemans, JDWilliams, Studio catalogue, TV Village, e buyer, Buyitdirect, Sonic and directly from the Cello Electronics website.

For product review samples and further information please contact:

Robyn Mawn / Elisa Peacham
0208 408 8000


Trade – Midwich, CPC, HBL, DAD
Retail- Amazon, JDWIlliams, Studio Catalogue, TV Village, ebuyer, Buyitdirect, Soniv and direct from https://celloelectronics.de

Key product specs:

Screen size and type:

C55SFS4K QLED – 55” / 4K UHD widescreen

Max resolution

3840 x 2160

 Weight (kg)

15.6 kg

Approximate retail price (these are subject to change)