Cello Electronics (UK) Ltd

Cello Unveils Latest Marketing Strategy

Cello Electronics are proud to announce they have teamed up with Global Radio to deliver their latest marketing campaign.

Cello Electronics unveiled this partnership at their corporate sponsorship The Old Vic in London.

Teaming up with Global radio, one of the worlds leading media and entertainment groups. Cello are embarking on their most ambitious and exciting marketing campaign yet.

Since 11th September 2019 Cello has been featured on Global radio on a 12 week campaign set to reach 7 million listeners. Combining airtime across Capital FM and LBC with digital device coverage on all Global radio stations, podcasts and music streaming channels. Plus an intensive social media campaign that will deliver at least 1 million impressions.

Our advert is voiced by a very famous British icon, do you know who it is?

Have you heard the ad –

‘Some regard me as a national treasure. Well that’s very kind of you – but let me tell you about a hidden national treasure. Cello TVs. Cello are the only British manufacturer of premium quality LED TVs – but without the hefty price tag. 16 to 65 inches – manufactured in the UK – there’s a Cello TV for everyone.’


Cello guests enjoyed a night at The Old Vic to see a world premiere of ‘A Very Expensive Poison’.

The night also included a private dinner on the stunning Old Vic stage joined by members of The Old Vic company.

See photos from the night below –