Cello Electronics (UK) Ltd

40″ Freeview Play Smart Full HD LED TV with Alexa

40″ Freeview Play Smart Full HD LED TV with Alexa

Watch the Freeview Play product video

New 2020 model

  • 40″ Full HD Smart LED TV
  • Freeview Play – watch catch-up TV as well as streaming and Freeview live (100+ channels)
  • Powered by netgem.tv for an intuitive user interface – no more scrolling down a wall of apps
  • Includes Britbox, iPlayer, Prime Video, YouTube, Rakuten and catch up apps
  • Alexa voice recognition built-in
  • Amazon certified product
  • Smart recommendations and personalised viewing experience with netgem.tv – always find something great to watch with easy access to all programmes on your TV and the app
  • Your Watchlist: Bookmark your favourite shows across all apps and then watch later though the netgem.tv app or TV.
  • Mobile TV – unlimited access for everyone in the home with the ability to cast directly to the big screen
  • Pause and fast forward – you can even record live TV on your USB stick
  • Wi-Fi enabled
  • Two HDMI inputs for your external devices and consoles
  • Wall mountable

What is Freeview Play?

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App’s availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer’s warranty.

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This 40” Smart Full HD TV features Freeview Play powered by netgem.tv to combine terrestrial channels with online streaming content. This allows you to enjoy whatever you want, whenever you want. Freeview Play integrates Freeview HD TV, online catch-up and on-demand services into one single platform enabling you to watch by simply moving backwards and forwards through the EPG. This TV gives you not only all of the Freeview live content, but also new sports and entertainment channels. Enjoy catch-up apps such as BBC iPlayer, ITV, All 4, My5 and more, as well as YouTube and over 50,000 hours of on-demand content from the best streaming services including Amazon Prime Video, Britbox and Rakuten TV.

In addition, the TV delivers mobile TV via the netgem app providing unlimited access for everyone in the home as well as direct casting to the big screen. You can also find something to watch quickly with personal recommendations across all available platforms. This is a reinvented and much-simplified streaming experience to save you scrolling through a wall of apps every time. The TV is also compatible with Alexa voice activation. This means you can control key elements of the TV such as programme searches, play and pause with simple voice commands.

The TV is Wi-Fi enabled for easy connection and also features a USB port so you can record live TV, watch saved media and add a keyboard with ease. Two HDMI inputs means minimum cable swapping when using external devices such as games consoles or Sky boxes.

Additional information

Product Type



Freeview Play, Freeview T2 HD, Smart TV

Screen Size

32" to 50"


Full HD